-Help to identify the general path for the business to follow.
-Roadmap to convey the vision to potential investors, partners, and organization team.
-Roadmap for how to succeed.
-Outline the business goals, what products, or services the organization offers.
-Customer Value Proposition Model – who the organization’s customers are, and how the
organization will reach them. Framework
-Analyzing and Developing the Org. Structure
-Units Task distribution